The Cartagena Chamber of Commerce opened the seventh edition of Innova Latam at the Estelar Hotel on November 5, 2026. The gathering brought together businesspeople and experts to discuss the use of artificial intelligence in companies, workforce preparation and the relationship between technology and strategy.
Innovation connected to business decisions
During the opening, the Chamber’s executive president, Andrea Piña Gómez, invited participants to share experiences, review mistakes and define a next step for their organizations. Her approach was to turn the conversation about innovation into decisions that companies can apply.
Piña also said that making use of artificial intelligence requires leadership, judgment and teams prepared for new ways of working. The agenda included talent development and the integration of strategy, innovation and technology.
The Chamber organized the gathering with IXL Center, Colsubsidio and the Global Innovation Management Institute, known as GIMI, with strategic direction from Spot Latam.
Building capabilities in local businesses
Before the opening, Yelisisa Murillo Zurita, the Chamber’s head of Business Strengthening, explained that the institution works to build microbusiness owners’ capabilities, strengthen small and medium-sized companies and connect them with large firms through clusters or business groupings.
That work provides context for the gathering’s business focus: digital transformation was linked to productivity and preparing people, rather than only introducing technological tools.
The organizers also announced that this edition would host the GIMI Innovation Awards. The event’s website presented their arrival in Latin America as a new feature for 2026, with recognition for innovation initiatives.
